Why Chanel Bags Are a Smart Investment Today

9th March 2025

Chanel handbags have long been recognised as both fashion icons and valuable investment pieces. In March 2024, Chanel raised the prices of its iconic Classic Flap bags by 6-8%, with all styles now retailing for over £8,000. The Classic Medium Flap bag, for example, now costs around £8,850, up from £5,200 in 2020.

This price appreciation reflects Chanel’s strategy of reinforcing exclusivity and prestige. Luxury goods, particularly Chanel handbags, have a track record of outpacing inflation, making them attractive investment assets. The brand’s dedication to exceptional craftsmanship, premium materials, and timeless design ensures consistent demand, often outstripping supply. This demand-supply imbalance allows Chanel to implement regular price increases while maintaining its desirability.

Notably, Chanel handbags have also been shown to outperform traditional investment assets such as stocks and gold. Over the past decade, the value of Chanel’s most sought-after bags has risen significantly, with some models appreciating by over 100%. In comparison, stock market returns can be volatile, and gold prices fluctuate based on economic conditions. This makes Chanel handbags a relatively stable and lucrative investment option.

The strong resale market further highlights their investment potential. As retail prices continue to rise, pre-owned Chanel bags also increase in value, providing investors with opportunities for significant returns. Purchasing a Chanel handbag today is not only an investment in a piece of fashion history but also in a tangible asset that appreciates over time.

This iconic Chanel ‘Jumbo Quilted Classic’ handbag is a standout piece sold for £3,600 in our Fashion, Textiles & Handbags auction on Thursday 13th February.